Times have certainly changed since the time I first opened my business. The principles of marketing remain the same, but the methodology has certainly evolved to accommodate the Internet. It has actually broadened the range of possibilities as far as promotion and sales are concerned.

I own a party supplies and event planning business. Ever since I commissioned Web Design Philippines to build a website for my company, sales have multiplied significantly and inquiries stream in practically nonstop. It’s a good thing we were ready for growth because we were really forced to increase our manpower and make further investments.

Allow me to enumerate the many ways having a website was able to benefit our business.

1. A website provided me and my people with a better form of advertizing and presented our business with a marketing edge. Internet space is definitely cheaper than one for print advertizing. We are able to put all the essential information on the website, have it up as long as necessary, easily update it if we so wish, etc. Since our targeted clientele is expected to have online access, we are also able to reach a wider audience. Besides this, SEO allows legitimate searchers to find their way to our site.
2. A website allowed our company to expand its market, to be exposed globally and to have unlimited growth opportunity. Whereas before, our clients were pretty much limited to our area, comprising of people who passed by our office, those who’d heard about us from their friends, those who’d seen our fliers and ads, etc., now we actually have global exposure. People from far and wide bring their business to us. This made it imperative for us to expand our business as well.
3. Through the website, our sales did not only increase, we were also able to expand and diversify our revenue streams. Other businesses have actually paid us to place ads on our site, so ultimately our source of income has also grown.
4. Having a website is like having the office open 24 hours a day and 7 days a week. We do not take breaks for holidays. All the pertinent information is on the site. Potential customers do not have to put off making inquiries; they can just use our Contact Us page and we’re sure to get back to them. We are always available and accessible.
5. Our website shows people that we have a legitimate business and reinforces our credibility through the information it provides. Our webpage design is also a testament to our standards and our commitment to innovation and growth. It made better branding possible and helped build an impressive reputation for our business.